Sustainability Initiatives
JR-EAST HOTELS aims to be “a company that is friendly to the local and global environment” by responding to environmental problems and conducting community and social contribution activities. The JR East Group as a whole is working to resolve social issues through its business, and to develop local communities and achieve the international goal of “Sustainable Development Goals (SDGs).” As a hotel management company with a wide range of hotel brands, our company believes that making every contribution to realizing a sustainable future is necessary.
In recent years, consumer interest in sustainability initiatives has increased, and they are increasingly important as an indicator of the choice of hotels. Our company has long worked to reduce energy consumption, plastic consumption, and food loss, and from now, we will contribute to our customers, local communities, and the international community by further strengthening our sustainability initiatives. As a member of the JR East Group, which is highly public, and as a hotel operator with a large number of customers, we will work diligently to achieve the SDGs, which are common worldwide issues, as a “hotel chain that actively engages in sustainability initiatives.”
Efforts to Achieve SDGs
The 1st SDGs Promotion Meeting was held on September 28, 2021, and the SDGs Promotion Committee was established to promote efforts to achieve the international goal of Sustainable Development Goals (SDGs) which aim to realize a better and sustainable world by 2030. The SDGs Promotion Committee is chaired by the CEO and is composed of general managers of each department at the head office and general managers of each hotel.
The SDGs Promotion Committee has subcommittees for each important SDGs related to hotel management. Specifically, there are five subcommittees: (1) the Environmental Subcommittee, (2) the Food Subcommittee, (3) the Safety and Security Subcommittee, (4) the D&I (*) Subcommittee, and (5) the Community Revitalization Subcommittee. At the subcommittee meetings, personnel from the head office and each hotel work together in various activities to resolve issues. At each quarterly SDGs Promotion Meeting, the progress of the activities of each subcommittee is shared and issues are discussed on a holistic basis to steadily achieve the SDGs.
Please refer to the following pages for details of the activities of each subcommittee.
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Environmental Activities Initiatives
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Measures against Food Loss
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Measures towards Safety and Security
Environmental Activities Initiatives
To date, our company has been working to reduce energy consumption by switching to LEDs, converting equipment to inverters, and using BEMS to improve operations. We have also been working to save water by using recycled water, water-saving faucets, and water-saving showerheads, to reduce waste by enabling the methanation recycling of kitchen waste, and to reduce one-way plastics by using biomass products.
In addition to our efforts to date, we are working to realize a decarbonized society and a resource-recycling society through various environmental impact reduction activities.

Main Initiatives
• Introduction of Amenity Stations
• Adoption of pump-type refillable bottles for guest room toiletries
• Discontinue use of plastic straws, adoption of alternatives
• Replacement of plastic shopping bags at directly operated bakery stores with 30% biomass plastic shopping bags
• Plastic cups for ice makers are replaced with paper cups
• Eight products using specified plastics have been replaced with alternative materials or discontinued
• Changed food waste treatment to methanation recycling
• Efforts to save and reuse water
• Introduction of BEMS
• Promoting the use of LEDs
• Adoption of JR’s own electric power
• Efforts to realize a decarbonized society
• Efforts to realize a resource-recycling society
Measures against Food Loss
In 2018, we launched the “Food Loss Reduction Project” within the company. In a series of processes from the procurement of foodstuffs to the provision of food, we identified the places where food loss occurred, examined solutions, and verified the effects of the reduction by measuring kitchen waste, implemented the “3010 Campaign” to reduce leftovers at banquets, developed the “Mottainai Menu” to make full use of foodstuffs, and introduced “mottECO” to take leftovers home in April 2022, thereby promoting the reduction of food loss and solving social issues related to food.

Main Initiatives
• Development and deployment of the “Mottainai Menu” to reduce food loss
• Promotion of the 3010 Campaign and implementation of the food loss reduction cycle
• Seminar on SDGs for junior high and high school students
• Introduction of “mottECO” to take leftover food home
Measures towards Safety and Security
In order to ensure that our customers can use our facilities with peace of mind, we are working to strengthen our response capabilities in the event of emergencies such as disasters and incidents, as well as fire prevention and sanitary measures. Moreover, we also aim to make our hotel more accessible to all guests, including physically challenged guests and visitors from overseas. Furthermore, we are working to strengthen and enforce compliance through training and study sessions.

Main Initiatives
• Strengthening the ability to respond to disasters, incidents, and other emergencies
• Realization of hotels that can be selected by a wide range of customers with peace of mind
• Strengthening compliance
Initiatives towards Diversity
At Nippon Hotel, we are promoting measures aimed at creating a comfortable and rewarding workplace so that each employee can cooperate with each other and demonstrate their abilities.
We are actively working on diversity, such as a system that supports balancing childcare/nursing care and work and the active participation of women, the promotion of employment of people with disabilities and strengthening of support systems, the employment of foreign national staff, promoting the continuing employment of veteran staff, and so on.
In addition, we will implement measures to manage and promote the health of our employees, and create a work environment where everyone can work in their own way with peace of mind.

Main Initiatives
• Realization of comfortable workplaces for women, and childcare and nursing care support
• Consideration of diversity
• Promotion of health management
Initiatives for Contributing to Local Communities and Society
By combining the strengths of the JR East Group in the real world and the digital world, we aim to enhance the attractiveness and the revitalization of local communities through people-oriented thinking in line with changes in lifestyles and work styles.
In addition, through participation in local activities and in cooperation with local governments and other companies, we hold fairs and events using local ingredients every year to disseminate information as a base for local tourism and to revitalize the region.

Main Initiatives
• Holding fairs and events using local ingredients
• Participation in various community